Saturday, November 14 · 8:15am to 3:00pmIn person: 929 Colorado Ave, Santa Monica, CA 90401
The Saturday Career Lab
A one-day, in-person intensive for professionals ready to land their next role.
You know you need a change, but you're not sure how or when to make it. Find where you fit, connect with people who can open doors, turn conversations into offers, and do work you care about.
Reserve your seat
Your faculty
Meet the faculty
Luetrell Toler
Lead Faculty, True Talk Advisors
Vanessa Mendes
Yoga Teacher and Health Coach
Stacy Geck
Associate Professor, USC Marshall
Christopher DeHau Lee
Founder, Storytelling Hero
Do the work. In person.
The Saturday Career Lab teaches you to move with intention: find where your strengths meet what the market pays for, get in front of the people who decide, and close the offer. You stop being a passenger in your career and start driving it.
Why it works
If you're pivoting careers, how do you get someone to take a chance on you?
The data is clear: you need to be seen as qualified, interesting and likable. We call them The Three Perceptions, and the Saturday Career Lab is built around all three.
The Three Perceptions
Qualified
Career Market Fit and Offer-Focused Interview Prep
Interesting
Storytelling
Likable
Executive Presence
Structured like an Executive MBA Saturday class, with faculty who teach at the university level. Frameworks, not pep talks.
Hiring has changed, and the playbook has to change with it. Everything here is built for navigating the current market.
Built on 11 years of data and hundreds of coaching clients, with the frameworks refined year after year as the market shifted. Every method is tested where it counts: in offers.
Screens narrow your focus. Rooms open it up. Research from Columbia and Stanford found people generate more ideas together in person than over video. Add live feedback, unplanned conversations and a cohort you'll know by name, and you get a day that sticks.
The outcomes
The purpose of an interview is to get an offer. Full stop. You'll leave with a playbook for the questions, the room and the close.
The point where what drives you, what you're great at and what the market needs overlap. You'll find yours, so you stop pushing and start getting pulled.
Hiring managers compare you to every other option they have. You'll decide which market to compete in and shape how you're seen there, so the right people see your background as an advantage, not a risk.
Outreach that gets replies and puts you in front of decision-makers before the role goes public.
A clear story is one others repeat. That's how referrals and introductions start finding you.
Carry the authority your experience has earned, in every room you walk into.
Movement and stillness turn career anxiety into focus, so you leave ready to move.
Accomplished people who get it, and who'll be in your corner after Saturday.
The Room
Come as you are. We insist on it. This is a judgment-free room, where you can test ideas out loud, try new versions of your story, and get honest feedback from people who want you to win. Bright, open, and in person. Serendipity happens when you're around other people.
The standard
Your prework is done. We start at full speed.
Phones down, minds on. Everyone gets your best, and you get theirs.
This room runs on contribution. What you put in is what you take out.
Part Executive MBA Saturday. Part reset.
You spend your days showing up for everyone else. This one is yours.
A nutritious breakfast and your coffee order, waiting when you arrive.
Gentle yoga for all levels. Everyone's encouraged to join, and we'll have a mat for you if you need one.
A short guided meditation and breathwork, so you can be fully here for the work that matters.
Saturday, November 14, 2026
Meet your cohort over breakfast and coffee, then we get to work.
Leave with your plan. Start Sunday. The rest is up to you.
What the day covers
Find the point where what you offer meets strong demand. Decide what to pursue, then position yourself to win it.
Proactive beats reactive. Reach the people who decide, before the job is posted.
Build the story people repeat when you're not in the room.
Deliver your story with authority, in the room and on camera.
Bring it all together and practice turning interviews into offers.
Reset, so you do your best thinking for the rest of the day.
Keep the conversations going with the cohort.
Final times will be shared with registered attendees.
Meet your faculty
Founder and Lead Faculty, True Talk Advisors
Luetrell Toler has spent 20+ years making hiring decisions for top organizations, so he knows why one candidate gets the offer and another gets a polite no. His General Assembly workshop, How to Get a Job in Silicon Beach, became one of its top-rated programs. At the Lab, he brings the frameworks from his private coaching practice. You'll leave knowing where you fit, who to reach, and how to turn interest into an offer.
Yoga Teacher and Holistic Health Coach, Soul by Vanessa
Vanessa Mendes is a Los Angeles-based yoga teacher and holistic health coach, and the founder of Soul by Vanessa. Certified in yoga (RYT-200), health coaching (IIN) and nutrition (Precision Nutrition), she helps busy professionals manage stress, build energy and feel at home in their bodies through movement, breathwork and mindful living. She has led wellness sessions for teams at companies like Snapchat and LIVE Fitness Wear, and believes that health is the best wealth. In her session, you'll reset your body and mind so you think clearly and act with energy.
soulbyvanessa.com ↗Associate Professor, USC Marshall School of Business · Founder, SWG Associates Consulting
Stacy Geck has taught leaders at USC Marshall for 29 years, focused on the part of the job that never makes the résumé: how you walk into a room, read it, and leave people confident in you. As founder of SWG Associates, she has coached executives on presence, persuasive communication and emotional intelligence since 2004, across government, entertainment, finance and consumer brands. She is a certified MBTI, SDI 2.0 and EQ-i 2.0 practitioner. In her session, you'll learn to show up like the person they want to hire, trust and recommend.
Founder, Storytelling Hero
Christopher DeHau Lee has pitched in boardrooms, spoken on stages, acted in Oscar-nominated films and taught hundreds of business school students how to tell a story that moves people. As founder of Storytelling Hero, he coaches executives, entrepreneurs and teams to turn experience into a narrative people remember. In his session, you'll shape the story you'll tell in every interview and networking conversation, and leave with it ready to use.
storytellinghero.com ↗
The cohort
You've built a career, a reputation and a network in one field, and you're capable of more. Now you're:
Secure checkout through QuickBooks, in about a minute.
45 to 60 minutes, so you arrive with your thinking already started.
We'll take care of everything else.
Seats are limited.
Registration
One offer, one better title or one negotiated raise pays for this many times over.
Executive education format, at a fraction of the cost.
Your seat is confirmed once payment clears, and we'll send your prework right after.
Seats are limited.
$495
A full day with expert faculty · Breakfast, lunch and your coffee order · All materials · A personal read of your prework before the day
Reserve your seatSecure checkout through Intuit QuickBooks.